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But therein lies the local opportunity. Sure, the days of the large, big-buck local chef-driven restaurant may be on the wane. Behold the emergence of the casual, intimate room of roughly 65 seats with the chef always present to spoon healthy helpings of undivided personal attention. It's the only way that the locals will compete with the star chef who parachutes into town with endless supply lines of legal tender, opens a large restaurant and then goes AWOL.
Yet foreign star power may not be as formidable as it seems. Il Mulino New York was felled this year by pride suffused with arrogance. Rumors circulated over the summer that Nobuyuki Matsuhisa and company were itching to scrub Nobu's lease with the Crescent because monetary projections weren't being hit. Anecdotal evidence (including ours) suggested diners were fed up with staff arrogance. Lunch was scrubbed last summer.
"This is what we do in Dallas: We eat out, and we shop," says Tracy Evers, executive director of the Greater Dallas Restaurant Association (GDRA). "We don't respond well to customer service that maybe works in other cities." Bice in the Crescent has generated a volley of negative anecdotes as well. Craft? So far the service is as flawless as the culinary simplicity, though you do have to hack your way through thick W Hotel bitchiness to reach your table.
Another indicator of foreign star power vulnerability is the recent demise of Smith & Wollensky after more than three years on the Dallas North Tollway. "I don't think that whoever they had working there identified with Mr. Dallas...the Dallas people," says Gene Street, chairman of Consolidated Restaurant Operations, which runs III Forks just down the strip. "Maybe this is not a real good location here on the Tollway. People avoid it. Destination-wise, it's difficult." Despite Tollway challenges, Street boasts III Forks will top $13 million in sales this year, making it one of the most lucrative restaurants in the state. "We work it," he says. "We hustle the business."
Increasingly, that hustle is moving north, which is bleeding the Tollway steakhouse strip. Consolidated is installing a Silver Fox Steak House at the northern tip of the Tollway. Christopher Barish, a nightclub mogul who made his fortune in New York and Las Vegas, has just opened Martini Park, a lounge/club with sophisticated finger foods and live music, in the Shops at Legacy. And former Sfuzzi and Rosewood Hotels & Resorts executive Kenyon Price just christened Isabella's, his new Italian restaurant in Frisco's Stonebriar Commons, with expansion plans targeting Uptown, Southlake, Austin and Newport Beach, California.
Street says the looming struggle up north is labor: finding it, training it, keeping it. "The [potential] staff is still too young," Yarbrough says.
Bulls 'n' Bears
Like the embalmers, restaurant midwives have been busy too. Kenichi, the Aspen-based highbrow sushi restaurant, is poised for a Victory entrance. Former Del Frisco's chef Frank Rumore opened Four Winds Steakhouse in Wills Point. Social opened in the Kimpton-managed Hotel Lumen while the quasi-French Bijoux took shape on West Lovers Lane. Chic From Barcelona, a highbrow rotisserie chicken joint, opened near Mercury Grill while Veuve with its adjunct lounge Nine 7 Two opened in Addison. Go Fish owner Mike Hoque will open Dallas Fish Market in the Jeroboam corpse and Lynae Fearing (wife of Dean) and Tracy Rathbun (wife of Kent) launched the ambitious Shinsei. And downtown was hit by the $6 million, 400-seat Luqa restaurant and Petrus Lounge.